As an editorial strategist for the travel and tourism industry, clients rely on me to create an emotional connection with consumers to deliver their message. I work closely with stakeholders to map out an editorial journey that nurtures B2C and B2B audiences through the purchasing funnel. By relying on data-led analytics and personas, I craft thoughtful and engaging content across web, direct mail, email, banner ads, advertorials, paid and organic social, white papers and thought leadership.
(Screenshots are the worst. Please reach out to me for real clips.)